Insights

Music and Sports Make a Natural Duo

Outside of the traditional standards, today’s biggest artists are performing at live sporting events, revising their original songs to be more sports themed and helping launch seasons with their performances.

Reel Content: How Movies Transcend the Theater (Part 4)

Music and movie scenes are as about compatible as peanut butter and jelly. Case in point: Titanic and Celine Dion’s “My Heart Will Go On,” or Whitney Houston’s “I Will Always Love You” and The Bodyguard – how could you possibly hear the song without thinking of the movie? Some of the...

Reel Content: How Movies Transcend the Theater (Part 3)

We often see our favorite books brought to the big screen, but it’s not uncommon to see storylines unfold the other way around—where movies are continued or expanded in books. Star Wars, George Lucas’ masterpiece sci-fi franchise, has generated six theatrical releases and an astounding amount...

Reel Content: How Movies Transcend the Theater (Part 2)

In addition to providing fans the opportunity to relive their favorite flicks, discs are becoming an increasingly popular venue for alternate endings, extended scenes, gag reels and other viewer treats. And for theatrical aficionados, Blu-ray discs provide both exclusive content as well as higher...

Infographic: Daft Punk is Doin’ it Right

From apps that provide first dibs on a highly anticipated album to personalized videos on Vine, music fans are getting the VIP treatment these days, as artists, labels and brands alike are coming up with creative ways to engage and reward them. In fact, Nielsen research released earlier this year...

Reel Content: How Movies Transcend the Theater (Part 1)

A good movie doesn’t end, it becomes a brand. Studios, labels and publishers are continuously looking for ways to leverage the success of a film in music, home entertainment, books and games. In a four-post series starting with the gaming industry, we take a look at some examples and ask, “How...

Walking Tall: Graphic Novels Are Heroes in the Bookstore

Finely illustrated and often rich in plotlines, graphic novels have carved out a place on bookstore shelves, just a stone’s throw from Poe, Hemingway and Chaucer. Their popularity has, no doubt, been given a boost by several successful TV shows and movie franchises. According to Nielsen, unit...

Major League: Gay and Lesbian Internet Users are Avid Sports Fans

More and more professional athletes are taking the courageous step to come out, publicly highlighting the connection between sports and the gay and lesbian community in important and unprecedented ways. Gay and lesbian consumers—professional athletes or not—are also sports enthusiasts off the...