Insights

The Future of TV is Social

While the TV industry has ascribed value to its viewing audiences for decades, today’s question is how to understand the value of social TV activity.

Webinar: Reinvigorate Your Customer Service with Social Care

With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...