Insights

Global Adview Pulse Lite, Q3 2014

After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.

The Data-Driven Future of Video Advertising

From TVs to tablets and digital to smartphones, technology is reshaping the way consumers engage with video and, in turn, how media and advertising companies do business. While the online and TV video ad markets will remain separate for the time being, the movement toward integration is real and...

Advertising Hail Mary: The Biggest Super Bowl Spenders

As the debate rages on about the high cost of advertising during the Super Bowl, one thing is certain: big bucks are being spent in attempt to reach the growing audiences and big spenders tuning in on game day, according to Nielsen. With advertisers spending nearly $4 million on a 30-second spot...

Moving On Up: 3Q Industry and Services’ Ad Budgets Rise Globally

Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first three quarters of 2013, according to Nielsen’s quarterly Global AdView Pulse report. The Industry and Services sector, driven by...

Nielsen “Kicks Off” Super Bowl Advertiser Hall of Fame

Super Bowl ads—undoubtedly in a class all their own—are roughly 40 percent more memorable than the average commercial, according to Nielsen TV Brand Effect. This, combined with the Super Bowl’s massive reach and high program engagement that has increased over the past five years, are just...

Nielsen TV: How Engaging Programming Benefits TV Ad Recall

Better ads lead to better ad recall. That’s a relatively intuitive statement, but it’s somewhat of a bold assertion without the data to back it up. Thankfully, that data exists and shows us just how important quality programming and solid creative can be when it comes to TV ad retention and...

You Are What You Watch: The Importance of Engaging TV Shows to Ad Success

It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact on ad performance—and sales. A recent study of more than 70,000 TV ads (and more than three million ad placements) found a strong relationship...

Local Television is a Smart Bet

By Farshad Family, SVP, Local Product Leadership, Nielsen The pace of consolidation in local TV is accelerating. In the last two months alone, three major deals have been announced: Media General is acquiring New Young Broadcasting, Gannett is acquiring Belo and Tribune is acquiring Local TV LLC....

Tech Boom! Technology Ad Spend Soars in Q1

In the never-ending battle to gain market share and stand out as the “it” gadget of our time, technology advertisers are employing more aggressive tactics to convince consumers that they offer the fastest, smartest and most intuitive devices on the market. In 2013, they paid a premium for the...