A Nielsen Blueprint for Media Strategies in Africa
Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
Comparing Resonance for Native and Pre-Roll Video Ads with Real-Time Metrics
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers
Reports and Insights | Consumer Confidence: Concerns and Spending Intentions Around the World | Nielsen
The Nielsen Global Survey of Consumer Confidence and Spending Intentions measures consumer confidence, major concerns and spending intentions among more than 29,000 respondents with Internet access in 58 countries. In the latest round of the survey, conducted November 10–27, 2012, consumer...