As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen. According to a recent major market pilot test by Nielsen, for the first time, a connection can be drawn between what consumers...