Malaysians are price sensitive shoppers. They go through great lengths to find the best deals in order to keep their grocery shopping within their budget. How can retailers and manufacturers use price promotions effectively to attract shoppers?
Rapid urbanisation, high connectivity and a booming retail landscape have provided Malaysian consumers with more choice than ever before. And while choice is good for consumers, it could spell bad news for brands as they must work twice as hard to keep the attention of fast and fickle consumers.
The new sugar tax in Malaysia is set to spur innovation in the beverage industry, providing consumers with more choice than before.
Looking across Southeast Asia, buoyant economic factors coupled with strong consumer confidence levels are fuelling consumers’ willingness to spend, resulting in solid overall FMCG growth in the small buy mighty region.
The retail landscape in Malaysia is evolving rapidly. The universe of stores and channels are exploding driven by rapid urbanisation, the rise in connectivity and consumers’ increasing demand for convenience. It is now more important than ever for brands to know precisely where to find their...
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
In Q4 2018, Malaysia's FMCG market grew by 4.9%. However, this growth did not come easily as companies have had to work hard to find untapped pockets of growth, which still remain in the region. To unlock this growth potential, companies must answer two key questions: Where to grow? And how to grow?
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.
A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?