Readying For Take Off
The appeal of “newism” is on the rise in Malaysia, and brands are eager to engage with consumers who are seeking the latest products and experiences. However, manufacturers are largely missing the mark with their product launches. We explore what FMCG manufacturers can do to ensure that their...
Nielsen TV: Product Innovation and Jobs Theory
What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.
Why Your Consumer Research Decisions Might Be Costing You Revenue
When it comes to product innovation, starting off in the wrong direction can be tragic for a brand—and expensive. So when it’s time to get started, it’s no surprise that companies looking to innovate often turn to their consumer research departments for direction. But what’s the impact of...
New Product Pioneers: Finding Early Adopters in Unexpected Areas
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
New Product Innovation: The Why Behind The Try
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect...
Convincing Asian Consumers to Try Your Innovation
The path to purchase for innovation in Asia is a long one, as consumers are typically wary of new products and services. Given the rise in innovation in Asia and existing consumer tendencies regarding new products, Nielsen has identified five key ways to succeed with innovation in Asia.
Five Ways to Win Over Asian Consumers With Your Innovation
By Tobias Puehse, Vice President of Nielsen’s Innovation Practice in Southeast Asia, North Asia and Pacific and Sonia Kapoor, Director, Thought Leadership and Knowledge Management With buoyant economies, burgeoning populations and a fast-growing middle class segment, Asia is ripe with growth...
What's Next: Identifying Unmet Demand--the Key to Long-Term Innovation Success
Achieving a breakthrough innovation is every company's goal. They're extremely profitable, can redefine the basis of competition, and can reinvent companies--and markets.
What’s Next: The Next Step Forward in Advertising Effectiveness
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.
Reports and Insights | The Breakthrough Innovation Report | Nielsen
Innovation holds a near-mythical status in the marketing world. Rare, elusive, unpredictable —innovation nevertheless remains an engine of sustained profitable growth. Innovation is mission-critical and difficult; it is also expensive: in the US, first-year marketing expenditures alone average...