Featured Insights
Hitting the sweet spot
The new sugar tax in Malaysia is set to spur innovation in the beverage industry, providing consumers with more choice than before.
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
In Retail, Success Can Be Mapped Out
The retail landscape in Malaysia is evolving rapidly. The universe of stores and channels are exploding driven by rapid urbanisation, the rise in connectivity and consumers’ increasing demand for convenience. It is now more important than ever for brands to know precisely where to find their...
Methods & Models: A Guide to Multi-Touch Attribution
Multi-touch attribution eliminates biases by algorithmically allocating credit to every element of every touchpoint in the consumer journey, across marketing and advertising channels and tactics, according to its influence on driving a conversion event.