Insights

Content Type

The Big Business of E-Commerce

E-commerce is big business and getting bigger every day. Online shopping has been embraced by mainstream New Zealand with close to 2 million adults (1,952,000) making a purchase via the internet in the last year.

Savvy In-Store Solutions Drive Digital-Minded Consumers

For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.

From X-Rays to MBAs: The Next Wave of Digital Opportunities

From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best...

What Brands are Succeeding on Facebook?

While some measure success on the number of their Facebook fans, latest insights highlight how a brand’s social media campaign can resonate with its audience by measuring the number of people visiting the page.