With nearly 2 million New Zealanders shopping online, what’s making Kiwi consumers click? Latest research reveals a 40:40:20 rule at play. The primary drivers of e-commerce are comprised of 40% convenience, 40% price and value and 20% range.
E-commerce is big business and getting bigger every day. Online shopping has been embraced by mainstream New Zealand with close to 2 million adults (1,952,000) making a purchase via the internet in the last year.
For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.
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While some measure success on the number of their Facebook fans, latest insights highlight how a brand’s social media campaign can resonate with its audience by measuring the number of people visiting the page.