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New Product Innovation: The Why Behind The Try

Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect...

Innovation Unlocked - The Key To Creating Successful New Products

Innovation takes practice, a focus on the fundamentals, and creativity. It takes attention to detail and a passion for turning great ideas into products that consumers want. Great innovators make it look easy, almost magical. But into every breakthrough innovation goes immense time, discipline, and...