Insights

Content Type

The Why Behind the Online Buy

With nearly 2 million New Zealanders shopping online, what’s making Kiwi consumers click? Latest research reveals a 40:40:20 rule at play. The primary drivers of e-commerce are comprised of 40% convenience, 40% price and value and 20% range.

The Big Business of E-Commerce

E-commerce is big business and getting bigger every day. Online shopping has been embraced by mainstream New Zealand with close to 2 million adults (1,952,000) making a purchase via the internet in the last year.

Power Plays: Switch on New Energy Customers

For consumers, the relationship they have with their utility providers is one of necessity. In New Zealand there are 120,000 households that are willing to switch energy providers. In this competitive environment it is important marketers and utility planners identify who is willing to switch,...