Understanding the Evolving World of Premium
It’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.
When it Comes to Snacks, Premium is More Than Price
Consumers have more snack choices than ever these days, and it’s changing the way they think about snacking. Premium snacks are just one sub-category that’s emerged in recent years.
Redefining the World of Snacking
For years, confectionery, crisps and soft drinks were the most popular go-to snack choices for the British consumer. But over the last five years, we’ve seen a dramatic shift in the world of snacking.
Despite Higher Prices, Aussies Still Love Their Bananas
Bananas are nature’s non-stop energy snack, and despite higher prices shoppers are still enjoying their sweetness.
Pre-packed Fresh Salad Propelling Growth For Australian Supermarkets
Over the past 12 months, fresh salad sales have soared compared with the previous year, up 10.6% in dollar sales in Australia. Examples of fresh salad include serving size lettuce bags and premade salad mixes.
Revitalising Carrots - Innovation Creating New Options For Shoppers And Driving Growth Opportunities In-Store.
We love our carrots, with 94% of Australian households purchasing this staple every year. While most shoppers purchase standard carrots, some are also purchasing specialty carrots, giving consumers more reasons to buy the category and creating new pockets of growth.
Low Sugar Hitting The Sweet Spot In Australia
This month, all eyes will be on the U.K. market as a sugar tax on drinks goes into effect there, encouraging consumers through price to reduce their sugar consumption. No doubt the Australian Federal Government will be watching, as they consider a ‘sugar tax’ here in Australia.
Private-Label Brands are Hungry for More of the Global Food Pie
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies.
Opportunity is Ripe for Summer Super Foods
With summer just around the corner, many of us should be focused on ditching winter comfort foods in exchange for a better, more healthful diet packed with fresh fruits and vegetables. However, Nielsen data reveals that last summer, this assumption did not necessarily hold true. While total dollar...
If You're Healthy, Shout About It!
More consumers are using product information and labels on food packaging, nutrition and fitness to meet personal health goals. Fusing Nielsen data with nutritional information from The George Institute reveals the positive impact the Health Star Rating is having on brands in particular categories.