Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build more personal (and profitable) connections.
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
With all the drama, and of course love, that Married at First Sight (MAFS) showcased each Sunday to Wednesday night, fans turned to social media to engage with the show’s talent and throw in their two cents on the events that took place.
There are many ladders to look to when assessing the relative successes of teams in the 2018 footy season.
With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.
This year’s Emirates Melbourne Cup well and truly lived up to its reputation as one of the biggest events on the Australian sporting calendar. Nielsen’s Social TV Ratings revealed that our nation’s most prestigious horse race was the biggest social episode on TV this year.
Global sports are thriving, but media consumption is changing before our eyes. And as the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.
Nielsen Digital Ratings (Monthly) data revealed 11.2 million Australians visited online content related to the sports category via any device during the month of March 2017, up 8% compared to February 2017.
It’s Australia’s most famous Tuesday, Melbourne Cup Day. And with 4 in 10 Australians interested in watching the famous race, it’s one of the most valuable sporting sponsorships in the nation too.
Long lauded as the backbone of New Zealand's economy, farmers and growers work hard to 'get the job done'. Today the mood of rural consumers is looking up.