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Digital es Universal: How U.S. Hispanics Are Driving Growth In Digital

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. Nearly three out of four Hispanics (72%) already owned smartphones as of Q3 2013, and according to Nielsen’s Digital...

The Data-Driven Future of Video Advertising

From TVs to tablets and digital to smartphones, technology is reshaping the way consumers engage with video and, in turn, how media and advertising companies do business. While the online and TV video ad markets will remain separate for the time being, the movement toward integration is real and...

Video Convergence: Buying, Selling and Trusting Across Platforms

By Amit Seth, Executive Vice President, Global Media Products, Nielsen, and Dave Morgan, Founder and CEO, Simulmedia The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But...

Linking Radio Tuning to Buyer Behavior: New Value for Radio Advertising

Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen. According to a recent major market pilot test by Nielsen, for the first time, a connection can be drawn between what consumers...

Expect a Seismic Shift in Video Consumption

By Mitch Barns, CEO, Nielsen When asked about the future recently, Comcast CEO Brian Roberts said, “Television will change more in the next five years than in the last 50.” We agree. Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based...

Tunes Over Time: Seasonal Shifts In Music

By David Bakula, SVP Client Development, Nielsen Entertainment To everything there is a season, and the music industry is no different. From holiday hits to summer jams, music trends vary with the weather. And understanding such trends can be crucial to success for artists, retailers and labels. So...

New Year, New Listening Patterns

The start of a new year inevitably brings new resolutions and, for many, attempts to counter the effects from the holidays. It’s the same for many audio formats, which feel the impact of holiday programming on ratings from Thanksgiving until New Year’s. Radio programmers are now seeing those...

The Argument for More Effective Short-Form Ads

By Blake Burrus, Senior Vice President of Client Services, Nielsen Neuro The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors. Advertisers must now explore this new frontier further to make...