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42% Of Households In Top Local TV Markets Watched McCain and Obama’s Second Debate
The combined overall household rating for Tuesday night’s second presidential debate, in 55 of the 56 local television markets where Nielsen maintains electronic TV meters, was 42.1. In comparison, the first debate between Senators McCain and Obama received a much lower household...
45% Of Households In Top Local TV Markets Watched Palin and Biden’s V.P. Debate
The combined overall household rating for Thursday night’s vice presidential debate, in 55 of the 56 local television markets where Nielsen maintains electronic TV meters, was 45.0. One rating point equals 1% of the total TV audience in a given market. The Baltimore market had the largest...
Americans Flock to TV, Internet For Bailout News
Television audiences for four U.S. news networks spiked Monday afternoon after the House of Representatives voted to defeat Treasury Secretary Henry Paulson’s Wall Street bailout bill, Nielsen reported Wednesday. During the 2pm to 3pm...
Obama And McCain’s First Debate Drew More Than One-Third Of Households In Top Local TV Markets
The combined overall household rating for Friday night’s presidential debate, in 55 of the 56 local television markets where Nielsen maintains electronic TV meters, was 34.7. One rating point equals 1% of the total TV audience in a given market. Coverage of the first presidential debate...
As Hispanics’ Online Use Surges, Telemundo Responds
According to Nielsen Online, 9.8% of active U.S. Internet users are Hispanic, The Miami Herald reported Monday. In total, 16.9 million Hispanics were part of the active U.S. online population in July — up from 14.9 million users in July 2007 and 13.7 million users in July 2006. To take...
McCain Tops Obama’s Record-Breaking Ratings
On Thursday night, John McCain’s acceptance speech at the Republican National Convention bested Barack Obama’s record-breaking viewership numbers from last week by 500,000 viewers. More than 38.9 million people tuned in to coverage of the final night of the GOP convention. In...
First Online Olympics Sets New Media Precedent
Olympic athletes broke 132 Olympics records and set 43 new world records during the 2008 Summer Games in Beijing. Meanwhile, Olympics fans who logged on to the Internet to follow the events around the clock set a new online precedent during the Games, Nielsen Online reported Wednesday. Olympics...
Beijing Games Most-Watched Olympics Ever
As athletes continued to break world records in the last days of the 2008 Summer Olympics, the Beijing Games’ set a record of its own — as the most-watched Olympics ever. Global television broadcasts during the first ten days of the Games (August 8 – 17) attracted a...
Despite Loss, A Ratings Win For China Women’s Volleyball
Despite losing to Cuba in a closely contested game Wednesday evening, the Chinese women’s volleyball team claimed the top TV rating of all Olympics events broadcast on Chinese television on Wednesday, August 13, AGB Nielsen Media Research reported Thursday. In China, 143 million viewers watched...
Chinese Women’s Volleyball Team A Top TV Draw
The official work week has begun, but people in China are still finding time to tune into Olympics broadcasts on TV. On Monday, August 11, the third day of the Beijing Olympics, 84% of Chinese families tuned in to at least some Olympic programming, according to AGB Nielsen Media Research. The...
