News Center | 14-08-2014
IAB/Nielsen Mobile Panel Pilot Data Reveals 52% of Digital Screen Time now Spent on Mobile Devices
Excerpt
Relevance
Newest
Oldest
Search results for: “total audience”
Displaying 0 results
Insights | 12-08-2014
All Ears: Multicultural Consumers Are Shaping the Future of Music
African-Americans, Asian-Americans and Hispanics—the “Multicultural” consumers—are taking the music…
Insights | 11-08-2014
Listen Up: African-American Consumers and Music
From gospel and the blues to jazz and hip hop, African-Americans have long shaped American music—and continue…
Insights | 17-07-2014
10, 20, 30 Media Contact in the Age of Mystery Nets
What challenges will young audiences’ high reliance on the Internet bring to other media? Nielsen starts from…
Insights | 09-06-2014
Beautiful Game: Soccer in the U.S could be a Win for Advertisers and Programmers Alike
(Editor’s note: We updated this article July 30, 2014, to specify that the Harris Poll data was based on…
Insights | 02-06-2014
This TV Season’s Biggest Moments on Twitter
This past TV season saw many programs launch beyond the screens we watched them on through social media. TV…
Insights | 05-05-2014
Nielsen Estimates 116.3 Million TV Homes In the U.S., Up 0.4%
Both the universe of U.S. television homes and the potential TV audience in those homes continue to grow….
Insights | 30-04-2014
Global Automotive Demand: Spotlight on the U.S.
As demand for cars rapidly spreads in developing countries, it remains strong in established markets as well….
