As our population diversifies and personalization becomes increasingly important, brands will need to embrace inclusion by sharing ownership with consumers.
The increasing appeal of podcasts to general audiences is exactly why brands and agencies need to be tracking engagement with them and leveraging the opportunities in their marketing strategies and campaigns.
Nielsen remains at the forefront of measuring the rapidly evolving digital media ecosystem. Its cookieless approach expands on the company’s previous changes to its digital audience measurement methodology in its effort to reduce reliance on a single third-party provider.
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.
Nielsen Streaming Video Ratings provides visibility into total viewership and advanced audience demographic insights by streaming platform.
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country’s total population.
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.
Learn findings from an analysis of 750 digital advertising campaigns for 31 CPG brands and see why the type of data an advertiser uses for targeting consumers has a significant impact on ROI.