Insights | 09-11-2023
TV content distribution is evolving, and audiences are reaping the benefits
The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
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The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after peaking in 2019.
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
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