Insights | 05-07-2017
For the Love of Country
Country music is a truly American phenomenon that has grown immensely popular over the last…
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News Center | 01-07-2017
Nielsen ready to enable customers to use multi-screen ratings data (Digital Content Ratings)
Nielsen announced that it will enable the service of Digital Content Ratings for its customers starting from…
News Center | 14-06-2017
Nielsen Launches First-Ever Audio Data Management Platform with Westwood One as a Charter Client
Nielsen today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing…
News Center | 14-06-2017
Nielsen Digital Ad Ratings Selected to Measure Pinterest Mobile App
Nielsen announced today that Pinterest has selected Nielsen Digital Ad Ratings to provide measurement for…
News Center | 30-05-2017
TV REMAINS AS TOP MEDIA CHANNEL IN HONG KONG
Internet usage continues to rise rapidly closing in on traditional TV and MTR is the most popular means of…
Insights | 25-05-2017
Over 92% of All Adult Viewing In The U.S. Is Done On the TV Screen
A new analysis of insights from our fourth-quarter 2016 Comparable Metrics Report found that over 92% of all…
Insights | 23-05-2017
Revved Up: One Day, Three Races, $300 Million in Multimedia Sponsorship Exposure
The Sunday of Memorial Day Weekend is one of the most valuable days of the year in global motorsports. Sponsors…
News Center | 23-05-2017
News Sites Attract 13.4 Million Australians In April Digital Ratings
In a month punctuated by Easter, Anzac Day and school holidays, the Current Events & Global News subcategory…
Insights | 18-05-2017
Asian American Women Influence Mainstream Shopping and Beauty Trends
Asian American influences are having a profound and recognizable impact on mainstream U.S. culture. At the helm…
News Center | 08-05-2017
Nielsen: Asian American Women Are Globe-trekking Tastemakers Using Digital Spaces to Influence Mainstream Consumer Trends
Asian American women are shaping brands and products through trendsetting buying behaviors heavily influenced…
