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Americans Flock to TV, Internet For Bailout News

Television audiences for four U.S. news networks spiked Monday afternoon after the House of Representatives voted to defeat Treasury Secretary Henry Paulson’s Wall Street bailout bill, Nielsen reported Wednesday.  During the 2pm to 3pm...

As Hispanics’ Online Use Surges, Telemundo Responds

According to Nielsen Online, 9.8% of active U.S. Internet users are Hispanic, The Miami Herald reported Monday.  In total, 16.9 million Hispanics were part of the active U.S. online population in July — up from 14.9 million users in July 2007 and 13.7 million users in July 2006.   To take...

First Online Olympics Sets New Media Precedent

Olympic athletes broke 132 Olympics records and set 43 new world records during the 2008 Summer Games in Beijing. Meanwhile, Olympics fans who logged on to the Internet to follow the events around the clock set a new online precedent during the Games,  Nielsen Online reported Wednesday. Olympics...

Despite Loss, A Ratings Win For China Women’s Volleyball

Despite losing to Cuba in a closely contested game Wednesday evening, the Chinese women’s volleyball team claimed the top TV rating of all Olympics events broadcast on Chinese television on Wednesday, August 13, AGB Nielsen Media Research reported Thursday. In China, 143 million viewers watched...

Nielsen NPOWER

NPOWER® is a web-based research analysis tool accessible through the National TV Toolbox on Nielsen Answers that offers limitless opportunities for detailed analysis of television audience information.