Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
In today’s retail environment in the Philippines, going big doesn’t guarantee big growth anymore. Similar to many markets, small store formats like smaller supermarkets and convenience stores have expanded to move closer to residential areas and high traffic areas to cater to shoppers' busier...
Comments by consumers and store owners on TV, radio, and social media are not enough to truly know what’s in their hearts and minds. As a manufacturer and retailer you need to go beyond the soundbites. A couple of months since the implementation of the Tax Reform Acceleration and Inclusion...
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
Find out which time of the day consumers eat out of home.
Discover where most consumers in Metro Manila sit and dine or grab and go.
Consumers in Southeast Asia’s emerging markets are aspirational, future-oriented and confident. Its markets have young and confident populations with increasing spending capacity. For companies which are looking to expand thier business and to tap new opportunities, this is the place to make the...
Mega-cities such as Jakarta, Manila and Bangkok come to mind when companies and investors think of ASEAN. While these mega-cities are important to consumer market, they do not dominate consumer demand.
While ASEAN has been enjoying economic recognition in recent years, many businesses approach the region as a single entity and surprisingly, little is known about the many cities and regions that make up the archipelago.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
Filipino shoppers prefer brick and mortar stores and they do not favor one over the other. In fact, shoppers visit six types of channels on the average. Ultimately, the shopping mission influences where shoppers go.