Insights

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Keeping Southeast Asia's emerging markets on the radar

Consumers in Southeast Asia’s emerging markets are aspirational, future-oriented and confident. Its markets have young and confident populations with increasing spending capacity. For companies which are looking to expand thier business and to tap new opportunities, this is the place to make the...

Think You Know ASEAN? Think Again!

While ASEAN has been enjoying economic recognition in recent years, many businesses approach the region as a single entity and surprisingly, little is known about the many cities and regions that make up the archipelago.

Young and Ready to Travel (and Shop)

In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.

Millennial Travelers Take Off to Shop

In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.

The Keys to Unlocking the Millennial Mindset

As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.