In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future...
The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.