Insights

Selling Online, Promoting Offline in Italy

Advertising times have changed for e-commerce dealers in Italy. While online purveyors have taken their advertising messages offline in many regions around the globe, particularly in the U.S., the trend is starting to pick up in Italy. And what’s more, e-commerce dealers are increasing their ad...

Internet Use in Egypt: No Wires Needed

Mobile devices are transforming how consumers around the world are engaging with media and staying in touch with one another. And as device and service availability increase, particularly in developing markets, more and more consumers are experiencing the freedom to surf the Web and stay connected...

Tops of 2013: Digital

Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing,...

The Perfect Game Plan

Football and wings go hand-in-hand, and for Buffalo Wild Wings it’s one of the busiest times of the year. So the 2012 season, Buffalo Wild Wings saw football as the perfect opportunity to implement a cross-device advertising campaign to capture more consumer time and drive in-store traffic.

Guiding Light: Latinas Turn to Digital for Purchase Decisions

As consumers, U.S. Latinas are readily using digital platforms to steer their decision-making—both online and off—according to a recent report by Nielsen. Eight out of 10 Latinas are using online information to make decisions about buying products on the Web, three-fourths are using it to make...