Insights

Uncommon Sense: Making Innovation Success Predictable

Most of the customer data companies gather about innovation is structured to show correlations rather than causations. Yet after decades of watching great companies do poorly at innovation, we’ve come to the conclusion that the focus on correlation is taking firms in the wrong direction.

Uncommon Sense: Analytic Marketplaces

Today, the enterprise needs a big data warehouse that combines on-premise and in-the-cloud datasets into a comprehensive view of its business and the environment in which it operates.