Newswire | Sports on the Go | Nielsen
According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.
Newswire | Smartphones: Still Room to Grow in Emerging Countries | Nielsen
Smartphones influence everything from consumers’ interaction with both brands and each other, to and shopping and purchase decisions.
Reports and Insights | State of the Media: U.S. Consumer Usage Report | Nielsen
To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...