The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...
Exploring the Consumer Media Universe – from televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun.
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of...