Uncommon Sense: Southeast Asia: The Next Big Bet
If you want to understand the fundamental economic changes happening in Southeast Asia, a good place to start is Myanmar’s biggest city, Yangon, on the shores of the Yangon River.
The State of Private Label Around the World
Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.
Uncommon Sense: Riding the Disruption Wave
All established companies must address a key challenge: How to find the next disruptive innovation while reacting to the disruptive innovations of others. To use the language of this year's TIBCO conference, how can one “ride the disruption wave”? Mitch Barns explores three things he's found...
Consumer Confidence: Concerns and Spending Intentions Around the World
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year.
Uncommon Sense: How Do You Measure Reputation?
Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”
Snack Attack: What Consumers are Reaching for Around the World
As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Uncommon Sense: Let Your Customers Tell You What They Want to Talk About
Marketing works best when it’s not trying to sell. But if you can’t talk about what you have to sell, but a sale is what you want, what exactly do you talk about with clients and potential clients?
E-Commerce: Evolution Or Revolution in the Fast-Moving Consumer Goods World?
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But not all e-commerce categories are the same.
Uncommon Sense: What Public Policy Can Learn From the Private Sector About Motivation
Public policy often involves motivating a large section of the population to modify its behavior toward a more desirable outcome. There are many such situations: for example, discouraging young people from prescription and recreational drug abuse, getting under-banked populations to adopt more...
Consumer Confidence: Concerns and Spending Intentions Around the World
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007.