Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
On average, 84% of women in AME say they have primary and responsibility for household chores and food prep. AME women are also significantly more likely to take on the primary caretaking role for children/elderely parents and extended families compared to global counterparts.
South Africa is home to a nation of promotion obsessed shoppers. The increasing price consciousness of consumers has led to a deal seeking behaviour. However, our analysis shows that 67% of promotions don’t break-even. See how you can build your pricing strategy to get the best out of promotions...
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
While Kenya has favourable future prospects and a stable consumer confidence, the Kenyan shopper is becoming more complex with tighter pockets. At the same time trade is getting more complicated with the evolution of new channels and supply chain changes. See how you can beat the odds in Kenya.
The eighth Nielsen Africa Prospects Report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators covering business, consumer, retail and macro-economic dynamics.
The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of Nigerians will live in cities or towns, and the country will experience a 50% urban growth – the fastest urban growth, globally. In this challenging environment, finding opportunities with the right insights becomes...
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
The purchasing power of South Africa’s 18-million female consumers is undeniable given that 71% of them are responsible for grocery shopping, while 60% are the primary purchaser within South African households making them a force to be reckoned with, in the local retail sector.