Insights

Content Type

Why Only Obsessing About Music Sales is Holding You Back

When it comes to measuring success in any industry, there’s no better indicator than sales. The music business is no exception, as companies continue to worry about the sales cycles associated with specific music singles for their artists. When companies focus solely on sales, however, they may...

Release Wars: How Drop Dates and Strategy Affect Street Success

By David Bakula, SVP Client Development, Nielsen Entertainment From Beck previewing his Morning Phase album for in-flight air travelers to hear via Gogo Inflight Internet before its formal release date to Bruce Springsteen streaming his recent Higher Hopes album more than a week before its release...

Country Music’s Young Blood is Driving its Growing Popularity

Country is America’s No. 1 radio format, thanks to the genre’s banner performance in 2013. In fact, according to Nielsen’s State of the Media: Audio Today report, the Country music format set all-time highs last year for share of the listening audience in both portable people meter (PPM)...

Tunes Over Time: Seasonal Shifts In Music

By David Bakula, SVP Client Development, Nielsen Entertainment To everything there is a season, and the music industry is no different. From holiday hits to summer jams, music trends vary with the weather. And understanding such trends can be crucial to success for artists, retailers and labels. So...

Feelin’ the Love: A Look at Romantic Songs, Books and Comedies

Love is in the air and in the entertainment aisle. So as we celebrate Valentine’s Day, let’s look at how romance influences music, books and home entertainment—as well as how consumers respond and engage with it—even on days other than Feb 14. Even though love is in the air, it may not be...

Winner Weigh In: Is Consumption Worth its Weight in GRAMMY Gold?

By David Bakula, SVP Nielsen Entertainment From a gripping show-starter by music’s power-couple Beyoncé and Jay Z, to the historic on-screen wedding (presided over by Queen Latifah and Madonna), this year’s 56th GRAMMY Awards found new ways to surprise, electrify and get its audience talking....