The eighth Nielsen Africa Prospects Report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators covering business, consumer, retail and macro-economic dynamics.
Our first-quarter 2019 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what’s going on in our markets today.
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
In our world today, consumers live an increasingly “hyper-connected, hyper-life” - they are more stretched than ever before and are striving to repurpose their time and effort, searching for simpler, easier, more pleasant and purposeful ways of living… including shopping.
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
Confidence on a global scale ended the third quarter two points higher than in the previous period and fast-moving consumer goods (FMCG) sales in many countries are trending upward as a result.
The seventh Nielsen Africa Prospects report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators. The report also includes a special feature on business priorities across Sub-Saharan Africa for the upcoming year.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.