Insights

Local Television in 2018: Evolving with Shifting Audience Demos

By Farshad Family, SVP, Local Product Leadership, Nielsen Over the next five years, the local TV audience will be increasingly multicultural and multi-screen. Trends highlight that local audiences are changing rapidly as they seek information that connects both culturally and digitally. The...

What a Difference the Day(PART) Makes

Knowing when consumers are watching TV is just as important as knowing what they’re watching. Without this insight, marketers would need to schedule their advertising to run 24 hours a day to ensure they were reaching their consumers. To that end, Nielsen’s Advertising and Audiences Report...

New Study Confirms Correlation Between Twitter and TV Ratings

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...

Webinar: U.S. Gaming - A 360 View (2013)

Gaming continues to grow and evolve across screens in new and interesting ways. Understanding who the gaming audience is, what and how they play, and how gaming fits into their broader entertainment profile is as important as ever for this dynamic industry. In this year’s annual U.S. Gaming: A...