Internet Use in Egypt: No Wires Needed
Mobile devices are transforming how consumers around the world are engaging with media and staying in touch with one another. And as device and service availability increase, particularly in developing markets, more and more consumers are experiencing the freedom to surf the Web and stay connected...
Nielsen TV: Second Screen Use Is a Boon For TV Advertisers
Second-screen usage is the latest way consumers engage with television content. According to the latest Nielsen data, 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second...
Where Web Surfers Go Streaming: Top Online Video Destinations in September 2013
Consumers have seemingly endless ways to spend their time surfing the Web, but watching video is a top indulgence. In September, 148 million Americans spent time watching online video. Whether watching short-form video streams or feature-length films, Americans spent an average of 6.5 hours of the...
Surfing and Shopping: Top U.S. Web Brands and Mass Merchandiser Sites for July 2013
There’s no shortage of ways for consumers to spend their time online, but retail shopping was among the more popular options in July 2013. Preparing for back-to-school and shopping for their everyday needs, nearly 110 million Americans visited retailers’ websites in July. In fact, fifty-three...
A Computer in Every Classroom and a Tablet in Every Backpack?
As any parent can tell you, kids love touchscreen devices. And Nielsen’s quarterly Connected Devices Report found that during Q1 2013 more than three-quarters of tablet-owning parents (78%) let their kids under age 11 play with tablets in their homes.
Taking Care of Business
Consumers are branching out to new screens and increasing the number of media hours in their days—and marketers are following suit. La Quinta Inns & Suites—whose core consumer is the 25-64 year-old male business traveler—recently turned to Nielsen to measure its latest cross-screen campaign,...
The Follow-Back: Understanding the Two-Way Causal Influence Between Twitter Activity and TV Viewership
Social media and TV programming have become fast friends, and, for many of us, the two are transforming how we watch television. In fact, Twitter has become a popular destination where fans can talk about their favorite TV shows in real-time. But do tweets drive consumers to tune-in to a program,...
Today’s Forecast: Millions of Americans Check The Weather Online
Whether planning trips across the country or just across town, 57 million Americans made checking weather on the Web part of their daily routine in June 2013. More than a quarter of Web users visited a site or used a desktop application in the Weather category during the month, as visits typically...
Online Alcohol Sales are Clicking Upward in China as E-Commerce Grows
It may be a long time before the bulk of China’s population embraces the idea of buying alcohol online, but sales of beer, wine and spirits over the Internet in the country are steadily clicking upward. As consumers become more comfortable with broadening e-commerce, more and more are saving...
May 2013: Top Web Brands and Home and Garden Websites
If April showers bring May flowers, then millions of Americans must have been busy with home improvement projects this spring, as more than one in three Americans used the Web to visit home and garden websites in May. Looking forward to summer parties and backyard barbeques led 73 million Americans...