Insights

Internet Use in Egypt: No Wires Needed

Mobile devices are transforming how consumers around the world are engaging with media and staying in touch with one another. And as device and service availability increase, particularly in developing markets, more and more consumers are experiencing the freedom to surf the Web and stay connected...

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Second-screen usage is the latest way consumers engage with television content. According to the latest Nielsen data, 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second...

A Computer in Every Classroom and a Tablet in Every Backpack?

As any parent can tell you, kids love touchscreen devices. And Nielsen’s quarterly Connected Devices Report found that during Q1 2013 more than three-quarters of tablet-owning parents (78%) let their kids under age 11 play with tablets in their homes.

Taking Care of Business

Consumers are branching out to new screens and increasing the number of media hours in their days—and marketers are following suit. La Quinta Inns & Suites—whose core consumer is the 25-64 year-old male business traveler—recently turned to Nielsen to measure its latest cross-screen campaign,...

Today’s Forecast: Millions of Americans Check The Weather Online

Whether planning trips across the country or just across town, 57 million Americans made checking weather on the Web part of their daily routine in June 2013. More than a quarter of Web users visited a site or used a desktop application in the Weather category during the month, as visits typically...

May 2013: Top Web Brands and Home and Garden Websites

If April showers bring May flowers, then millions of Americans must have been busy with home improvement projects this spring, as more than one in three Americans used the Web to visit home and garden websites in May. Looking forward to summer parties and backyard barbeques led 73 million Americans...