The Future of Snacking

Our changing lifestyles continuously influence the way we eat. Today, more than ever, we eat what we want, when we want. Although, three square meals a day has been the standard pattern for decades this traditional view of eating has eroded over the years.

The Quest for Convenience

Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.

How well do you know your snacker?

The traditional approach to the snacking category has been widely based on the view that snacking decisions are generally unplanned that shoppers only decide to buy a snack when they’re at the shelf; this isn’t the case today.