Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
U.K. E-Commerce Is Boosted By Improved Delivery and Convenience
Brits are increasingly turning to the internet to buy products that they would have previously bought in person. The recent Nielsen’s Global Connected Commerce report states that 95% of the U.K.’s shoppers are buying products online due to improved convenience and timely delivery guarantees.
Connected Commerce: Connectivity is Enabling Lifestyle Evolution
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
What's Next in E-commerce?
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
Digital Ad Ratings Norms - 5 things you should know
Nearly half of online ads served aren’t delivered to the audience that advertisers intended, with campaigns particularly struggling to target women, but this is only the tip of the iceberg.
Online campaigns struggle to target women
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
EU Digital Ad Ratings - Benchmarks and Findings Report
In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target percentage, or the percentage of impressions delivered within the target audience out of the total served during the entire campaign.
Nielsen Digital Ad Ratings Benchmarks and Findings Report
In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target percentage, or the percentage of impressions delivered within the target audience out of the total served during the entire campaign.
Nielsen TV: Cashless Payments as More Than Linear Transactions
As consumer spending increased by the trillions over the next years because of increased access to cashless technologies, payments will evolve from linear transactions to opportunities for engagement.
What’s in Your Customer’s Digital Wallet? Preferences Vary Greatly Around the World
As connected commerce continues to gain momentum globally, it’s increasingly important that retailers make online shopping as simple as a routine trip to the store, even if they’re browsing from the other side of the globe—and offering the right method of payment is critical.