Insights

Understanding cross media reach

It is a truism that media fragmentation has created a headache for those buying and selling media, and for those companies like us who are responsible for measuring it.

Gaming Gone Global: Keeping Tabs on Worldwide Trends

It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free...