While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
Good content is always the foundation of any influencer marketing. These best practices still hold true: Content must be relatable and authentic.
Learn more about how brands can identify relevant audiences within their social channels to increase brand awareness.
The dramatic rise in global CTV adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are.
As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago.
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer campaign beyond likes and shares.
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.
TV advertising is an important medium for reaching mass audiences, and brands continue to pump marketing budgets into this channel.