Insights

Sustainable Brands Can Pivot With Purpose to Help Address COVID-19

As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy...

The Initial Impact of Covid-19 in the U.K.

U.K. is following in the footsteps of many other countries including China, the U.S. and Italy, where Nielsen research found significant spikes in the hoarding of emergency and essential supplies as consumers rush to build “pandemic pantries.”

Give Your Female Shoppers What They Really Want – Time

On average, 91% of European women say they have shared or primary responsibility for daily shopping, household chores and food prep. In the U.K., 66% have a female as head of household, and all of this amounts to additional demands each week, less time to meet them and even less time available for...

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.