Insights

COVID-19 Intelligence Roundup

The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.

Innovating with Digital in Mind

Despite the relative commonness of online shopping today, many brands still have questions about how to best adapt their innovation strategies for the digital age. It should go without saying, but launching a product in a physical environment is not the same as doing so online. Yet as intuitive as...