Insights

NCAA Tourney Gives Sports Sites Major March Madness Bounce
Article

NCAA Tourney Gives Sports Sites Major March Madness Bounce

Monitoring traffic to three major web properties – ESPN, Yahoo! Sports, and CBS Sports – during the recent NCAA Basketball Tournament shows a spike in activity over last year (Y-O-Y) and the boost in traffic compared to the previous month (M-O-M).

Unique Audience  And % Change
Site Mar-08 Feb-09 Mar-09 M-O-M Y-O-Y
CBS Sports 15,106,000 10,684,000 18,127,000 70% 20%
ESPN 19,844,000 17,181,000 22,938,000 34% 16%
Yahoo! Sports 19,432,000 24,953,000 25,515,000 2% 31%
Source: Nielsen Online

Additionally, video streaming on CBS Sports saw massive gains during the tournament, with nearly a 300% gain in unique users watching video. Those viewers racked up more than 380 million minutes of viewing time in March.

CBS Sports Video Viewing Usage
Statistic Mar-09 M-O-M
Unique Viewer 3,274,000 287%
Total Streams 38,172,000 1214%
Time Spent Viewing (min) 381,882,000 4465%
Source: Nielsen Online