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U.S. Wireless Subscribers Flock to the Mobile Internet

The Washington Post reported Tuesday that mobile Web surfing is a big hit with U.S. wireless subscribers, according to a new report by Nielsen Mobile. The report found that mobile Internet penetration is highest in the U.S., where 15.6% of wireless subscribers use the Internet on their mobile...

Presidential Candidates Targeting Engaged Voters Online

As the two major presidential candidates, John McCain (R-AZ) and Barack Obama (D-IL), battle state-by-state for votes, the Internet has become an increasingly critical outreach method, according to a recent report from Nielsen Online. “Campaigns are no longer dabbling online,” says Jon...

Nielsen Reports TV, Internet and Mobile Usage Among Americans

On Tuesday, The Nielsen Company released the first U.S. figures showing video and TV usage across the “three screens”: television, the Internet, and mobile devices. Nielsen’s findings show that TV users are watching more TV than ever before (127 hrs, 15 min per month), while spending 9% more...

Nielsen IAG Ranks Most Liked, Most Recalled TV Ads

Taco Bell’s Fruista Freeze spot, which features a giant talking turtle, topped Nielsen IAG’s list of the 10 most-liked new TV ads featured in Advertising Age on Wednesday.  The Ad Age list also ranked the 10 most-recalled ads for the four-week period from May 19 to June 15, 2008. ...

Cellphone Companies Slash Termination Fees

The New York Times reported Thursday that cellphone carriers are reducing the penalty fees levied against customers who switch companies in mid-contract. That’s good news for the 3.5 million U.S. cellphone users — or 1.4% of the 255 million cellphone users in the U.S., according to Nielsen...

Tennis Anyone Historical U.S. TV Ratings for Wimbledon

It’s that time of year at the All England Lawn Tennis Club.  Love — or rather, 40-love, game, set, match — is in the air. But are U.S. TV viewers enamored of Wimbledon broadcasts? Since 2001, Wimbledon telecasts have drawn average audiences of 2 to 2.5 million viewers.  Last...

Asia Pacific Advertising Spending Jumped 12% in 2007

Advertisers spent a record $88.5 billion across 12 key markets in the Asia Pacific region during the fourth quarter of 2007, Nielsen Media Research Asia Pacific reported today.  Overall, TV, newspaper, and magazine ad spending rose by 12% from 2006 to 2007 across the markets surveyed for the...

Savvy Marketers Targeting Cyber Communities

With cyber communities proliferating online, the concept of a global village has become reality.  These virtual social networks unite people around shared interests, ideals, and ideas. They may also be the next big opportunity for marketers, Nielsen Online EVP Pete Blackshaw writes in Nielsen...

Network TV Sites Draw Growing Number of TV Viewers

Broadband users are flocking online to network TV websites, Broadcasting and Cable and The Hollywood Reporter reported Monday. The stories cited a joint study conducted by Nielsen and the Cable & Telecommunications Association for Marketing (CTAM), which found that 35% of adults surveyed have...

Q1 2008 Smartphone Data Reveals Gender Gap

On Monday, Nielsen Mobile released first quarter 2008 smartphone statistics for the U.S.  Among the findings:   Smartphone users are predominantly male (59%) and most are between the ages of 25 and 34 (29%) or 35 and 44 (24.5%).  A third of smartphone users (35.1%) have an annual...
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