Insights

Nielsen Data Reveals Ad Spending Is Flat

Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company, recently revealed that advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures. Advertising was mixed across...

Consumer Confidence Hits Its Lowest Level in Years

Consumer confidence has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, the definitive gauge of consumer sentiment around economic and social concerns across 51 countries. Nielsen’s Global Report on Consumer Confidence, Concerns,...

Are Technophiles Assertive and Arrogant

Are you consistently obsessed with the newest technological gadgets hitting store shelves? An online study, conducted by internet ad network firm Mindset Media in partnership with Nielsen Online, has found that early adopters of new technology often display personality traits such as strong...

TV Sports Ratings Experiencing a Resurgance

While primetime TV ratings continue to suffer, sports programming across the US has seen significant growth over the past few months.   Every major sporting event in the US over the past two months (The Kentucky Derby, The Belmont Stakes, The NBA Finals, The Stanley Cup Finals, The US Open Golf...

Nielsen Data Illuminates Habits of the “Online Video Generation”

Kids and teens consume more online video content than adults at home, Nielsen reported Monday. The data, compiled by The Nielsen Company’s online measurement services, Nielsen Online and VideoCensus, shows that kids consumed more streams than those over 18, and spent more time watching online...

It Pays To Be Green

Although it often costs more to buy green products, environmentally-friendly living is more popular than ever in the U.S. The Daily Texan writes that, according to a report by Nielsen and the Natural Marketing Institute, consumers with a green shopping agenda have generated $209 billion in profits...

Amid Tough Economic Times, Spam Sales Surge

On Wednesday, The Chicago Tribune published an Associated Press column linking the returning popularity of Spam to rising food costs. The story noted that Spam sales were up 10.6% in the 12-week period ending May 3, compared to last year, according to data from Nielsen. An earlier AP story , which...

The Rise Of Pinot And Boxes Of Vino

As a buyer, identifying new tastes and trends is key. Two recent Nielsen studies show that in the wine industry, some unlikely characters are appearing on more and more tables. In snooty wine circles, some may look down on Pinot Grigio, but according to Nielsen, the wine has see a double digit...