Insights

Case Study: Optimizing Creative Using Consumer Neuroscience
Case Study

Case Study: Optimizing Creative Using Consumer Neuroscience

The Ad Council set out to inspire fathers to be more involved in their children’s lives. It collaborated with Nielsen Consumer Neuroscience to test its “Cheerleader” ad, in which a father is seen enthusiastically participating in a cheer routine with his young daughter. Nielsen applied its full suite of neuroscience tools to capture a holistic understanding of consumer response.

Request Download

Download Now

Case Study: Optimizing Creative Using Consumer Neuroscience

To access the full report, please provide the following info:

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.