Insights

Most Buzzworthy Auto Brands Of 2008

By Julie Enzweiler, Nielsen Online The automotive industry has witnessed an extremely volatile and game-changing 2008. With Ford, BMW, Honda, Toyota and Volkswagen leading the way, here is a look at the top 25 automotive brands that consumers discussed online in 2008 relative to all online...

Zyrtec, PL Cetirizine Boost OTC Allergy Meds Market

The launch of Zyrtec OTC and its private label equivalent, Private Label Cetirizine, in early 2008 triggered strong incremental growth in the over-the-counter (OTC) allergy medication market in the U.S., a new analysis by NielsenHealth and Wolters Kluwer Health reports. According to Nielsen and...

In U.S., A Holiday Baking Divide North Vs. South

When it comes to holiday baking, consumers in the northern U.S. reach for baking supplies — like readymade frosting, cake decorations, chocolate chips, and food coloring, while southerners prefer to stick to the basics: flour and sugar. Last November and December, supermarket...

‘Tis The Season…For Online Shopping

Nearly one-fourth (24%) of online shoppers have spent more than $500 so far this holiday season, with 22% spending between $100-199 online, Nielsen reported Thursday.  Most online shoppers surveyed by Nielsen (78%) cited the Web’s round-the-clock convenience as their primary reason...

Tops In 2008 Most Popular Consumer Goods

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods. It’s official: Americans love their carbs.  The Bread and Baked Goods category ranked number one for 2008...

10 Most-Liked New “Traditional” Ads Sept.Oct. 2008

According to data from Nielsen IAG, a Disney Parks ad inviting consumers to visit Disney theme parks for birthday celebrations was the most liked new “traditional” ad during the four weeks between September 15 and October 12, 2008. Likeability refers to the percentage of television viewers who...

Mergers, Fuel Efficient Vehicles Dominate U.S. Auto Buzz

Consumers who have been following the turmoil in the U.S. automotive industry are also flocking online to discuss fuel efficient vehicles and a potential merger between General Motors (GM) and Chrysler, according to Nielsen Online.  An analysis of GM-related online buzz between...