Insights

Alcoholic Spirit Sales Rise, Despite Economic Downturn

Despite the current downturn in the U.S. economy, sales of wine and spirits remain strong, BusinessWeek reported Tuesday. The story noted that sales of other consumer-discretionary products have been hurt by the poor economic conditions, but alcohol sales are proving to be resilient. ...

Marketing, Meet Customer Service

Is attentive customer service the hottest new marketing strategy?  In the first of a regular series of Ad Age columns, Nielsen Online Executive Vice President Pete Blackshaw examines how Apple uses in-store “concierges” to both greet and direct shoppers—thus blurring the line between...

As Summer Grilling Heats Up, So Do Costs

Despite high food costs, sales of favorite cook-out foods are expected to soar in preparation for Americans’ July 4 celebrations, The Nielsen Company reported Wednesday.  U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs and 25 million pounds...

Let Them Eat Candy

Tough economic times have forced Americans to reduce their gasoline consumption and curtail spending sprees at the grocery store. But despite that, Americans are avidly consuming candy, Nielsen analysts told the Associated Press . Recent consumer research by Nielsen found that candy is one of...

Sony and The Supermarket

The Nielsen Company announced today that Sony Pictures Television (SPT)’s television and Internet properties reach households that account for 83.2% in annual spending for consumer packaged goods products.  This accounts for $346 billion in annual consumer spending.  The extensive analysis of...

It Pays To Be Green

Although it often costs more to buy green products, environmentally-friendly living is more popular than ever in the U.S. The Daily Texan writes that, according to a report by Nielsen and the Natural Marketing Institute, consumers with a green shopping agenda have generated $209 billion in profits...