Insights

Boomers The Overlooked Media Sweet Spot

It’s a question for the ages. Why aren’t TV advertisers targeting Baby Boomers, a demographic with proven clout at the cash register and demand to spare? Even as Boomers expect to live and work longer, extending their consumer life cycle. Even as Boomer incomes continue their upward...

MySpace Generation Steers Clear Of Ad Clutter

According to a new report from Nielsen Online, 12-17 year olds experience less advertising on the Web than older adults. The analysis of online advertising clutter showed that Internet users 65+ were exposed to the most ad clutter, while kids 2-11 experienced the least.

Tracking Young Male Consumers’ Media Habits

With Nielsen Business Media’s Marketing to Men 18-34 conference convening in New York City Tuesday and Wednesday, Nielsen assembled a full round-up of TV, online, mobile, and gaming data to illuminate how these younger male consumers use media. Television -Men typically watch less TV...

Power Moms Embrace Online Forums, Social Networking

Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely). These...

Hispanic Marketing 101 Don’t Overlook The Children

Trying to tap the U.S. Hispanic market?  Don’t underestimate the influence of children in Hispanic households, Doug Anderson, Vice President, Research & Development, Nielsen Consumer Panel Services, writes in the October issue of Nielsen’s “Consumer Insight” online newsletter. In...

Nestle Pure Life Targets Hispanic Consumers

To promote its Pure Life bottled water, Nestle is launching its first Hispanic-targeted marketing campaign, Adweek reported Wednesday. Nestle’s campaign will feature Univision talk show host Cristina Saralegui as the spokeswoman for the brand. Adweek noted that Nestle spent $30 million on...

Are Technophiles Assertive and Arrogant

Are you consistently obsessed with the newest technological gadgets hitting store shelves? An online study, conducted by internet ad network firm Mindset Media in partnership with Nielsen Online, has found that early adopters of new technology often display personality traits such as strong...