Insights

From Generation Gap To Great Divide

The conflict between hippies and their parents in the 1960s gave rise to a new term: the generation gap.  Ever since, the phrase has been an easy way to define the differences in attitudes, politics and culture between the young and their elders.  And while the generation gap seen today between...

U.S. Health Care Debate The Demographics of Health and Wealth

Recent discussions of a new U.S. health care plan have focused as much on wealth as they have on health.  To help pay for expanded coverage to the estimated 40-50 million uninsured Americans, proposals in the House of Representatives have centered on a “wealth surcharge” for high...

Mr. Mom Goes Shopping

Back in 1983, when the movie “Mr. Mom” was released, the idea of a stay-at-home dad was unusual. The film made light of the fact that many men were completely unprepared for the responsibilities of the traditional “mom” role.  Almost three decades later, American men have...

Role Reversal – Mr. Mom Goes Shopping

Peter Leimbach, V.P., Multimedia Sales Research, ESPN The past two decades has seen a role reversal of sorts taking place: the traditional roles of men and women are being redefined to better reflect today’s social norms. Today’s American households are looking less like Donna Reed—the...

Hispanic Advertising Hits The Target

While national TV advertising as a whole grew at a slower rate last year than in the past, Spanish-language TV advertising posted a 3 percent gain in 2008, with growth in every major product category other than those related to the automotive sector. Satellite communication services showed the most...

Now You’re Speaking My Language

David Kaplan, SVP Research and Product Development, Nielsen IAG The Spanish-language sector increased by 3%, posting gains across every major product category… Even as the U.S. gears up for a formal census expected to validate the size and scope of its Hispanic population, advertisers are way...

Special Report What Do Teens Want

Nic Covey, director of insights for The Nielsen Company posed the question at the annual What Teens Want Conference. Experts from Brandweek, Marvel Comics, The Hollywood Reporter, and Microsoft’s Massive discussed texting, gaming, comic books, movies and more. Learn more about Nielsen’s...

Webinar The Digital Lives of Power Moms

What does a “Day in the Life” of a technologically savvy mom look like? Nielsen Online recently hosted a webinar (listen and follow along below) focused on Power Moms based on the recently launched “Power Moms Initiative” in conjunction with Nielsen Life360. The goal was to...

Teens Also Checking Out Advertising At The Mall

The shopping mall has been a destination for American teens for decades.  It has become “Main Street” in many communities, and is a convenient place for teens to meet friends and hang out.  According to a new report from Scarborough Research, teen mall shoppers are still spending...

Using Segmentation to Strengthen Customer Loyalty

The shopper environment has changed dramatically over the last few years for all participants—retailers, manufacturers and consumers. Even as technology, channel, product, payment, promotion and media choices proliferate, success in the marketplace returns to a fundamental precept: understanding...