Insights

What Drives Data Usage?

Some say talk is cheap, but data overages sure aren’t. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn’t stop consumers from using their phones round-the-clock to stream their favorite TV shows, download music and hail cars.

Millennials Are Top Smartphone Users

When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24 (98%). Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers aged 35-44 at 96%.

Cultivating the Green, High-Tech Consumer

In 2006, only 30,000 U.S. homes had solar panels, but growth has been substantial over the last 10 years. It is expected that more than 1 million U.S homes will be equipped with solar panels by the end of 2016. Are you taking the right measures to capture this growth opportunity?

2016 AutoTECHCAST Report Lite

This year’s study found that plenty of Americans are actually in the dark about many of the advancements now available in new automobiles. Comparatively, they’re much more dialed in to technology that pertains to safety and connectivity.