In addition to providing more shopping agility than a traditional billfold, it provides an array of opportunities for marketers to reach consumers looking for ease and efficiency as they go about their holiday shopping.
With the rate of smartphone ownership in the U.S. continuing to climb, mobile has become a force to be reckoned within the world of digital advertising. The latest Nielsen Digital Ad Benchmarks and Findings report explored how successfully mobile ads in the U.S. are reaching their intended audience.
Some say talk is cheap, but data overages sure aren’t. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn’t stop consumers from using their phones round-the-clock to stream their favorite TV shows, download music and hail cars.
When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24 (98%). Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers aged 35-44 at 96%.
In 2006, only 30,000 U.S. homes had solar panels, but growth has been substantial over the last 10 years. It is expected that more than 1 million U.S homes will be equipped with solar panels by the end of 2016. Are you taking the right measures to capture this growth opportunity?
As consumer spending increased by the trillions over the next years because of increased access to cashless technologies, payments will evolve from linear transactions to opportunities for engagement.
This year’s study found that plenty of Americans are actually in the dark about many of the advancements now available in new automobiles. Comparatively, they’re much more dialed in to technology that pertains to safety and connectivity.
In order to reach people personally, it’s critical for marketers to look at behaviors and interests by generation. How do different generations engage with mobile advertisements, and what are the greatest motivators for engagement?
For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. They’re constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up with our friends,...
Networks are the backbone of every wireless carrier and are the most important reason a consumer selects and keeps a wireless provider. That’s why measuring the effectiveness of network speed is essential to the success of the players, marketers and advertisers in the industry.