Insights

Americans Sharing Economic Woes Through Social Networking

BCS reports that American consumers are increasingly turning to social networks to share their woes over the continuing economic downturn, according to a recent Nielsen Online study.  The study mapped the trends of worries voiced by U.S. citizens while they are chatting online. The study also...

Cellphone Shoppers Wary of Security Risks

NYTimes.com’s “Bits” blog, citing Nielsen Mobile data, reported that 3.6% of all mobile phone users in the U.S. – about 9.2 million people – have shopped online via their phones. That number is expected to grow dramatically in the future, according to Nielsen Mobile’s study,...