Insights

Our 2020 Forecast for the U.S. Hemp-CBD and CPG Industries

As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods...

Brands, It’s Time to Wise Up to Women

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?

Embracing the Era of Deep, Small Data

For much of the big data era, businesses have held the power. With immense grassroots advocacy and legislation such as the EU’s GDPR and the California Consumer Privacy Act, the pendulum of power has swung toward consumers.