At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s consumers are seeking experiences—both in...
While beer and hot dogs are staple menu options Memorial Day weekend and through the summer months, a range of emerging options are joining them on the menu.
Think about your favorite martini, or perhaps a particular variation of the Moscow Mule. To get one—and a good one—you’ve traditionally had to rely on a good mixologist. Today, however, ready-to-drink adult beverages are freeing consumers from the confines of their favorite watering holes.
When we think about how and where America will drink in the coming years, we need to consider today’s on-the-go, fragmented consumer landscape. The bedrock of travel stay is the hotel, where opportunities remain to up the ante in the alcohol industry.
St. Patrick’s Day is one of America’s holidays that’s most frequently associated with alcohol consumption. And when we look at the data, we see that St. Patrick’s Day is the equivalent of a pot of gold at the end of the rainbow for U.S. bars and restaurants.
What are Americans drinking these days when they order up their favorite cocktails? Based on a recent analysis of on-premise cocktail consumption, Nielsen CGA found that four of the top five best-selling cocktails across the U.S. start with the letter “M,” with margaritas topping the list.
As select sub-categories within the U.S. beer market found pockets of growth amid a challenging consumer environment in 2018, the U.S. spirit market performed well holistically throughout the year. In fact, the spirits category was the strongest performer across all adult beverages this past year...
From a retail perspective, assortment and shelf placement are paramount in the beer category. And at the same time, retailers need to ensure that popularity never leaves their shelves bare.
Despite the continued deceleration that has occurred over the past five years, many of the sub-categories within the total beer category have been able to post notable gains in both the on- and off-premise channels.
Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.