Insights

Newswire | Smartphone Penetration in Asia Set to Boom | Nielsen

Hanis Harun, Global Executive Director, Telecom Practice, Nielsen Penetration of smartphones stands at more than 40 percent in Western Europe and 38 percent in the U.S. as consumers snap up the latest models and download apps. While fewer than 20 percent of Asia Pacific mobile users currently have...

Newswire | Smartphones Surging in Southeast Asia | Nielsen

Almost half of online consumers in Southeast Asian countries  who say they do not own a smartphone, say they plan on buying a smartphone in 2011 according to a recent global online survey from The Nielsen Company.  About a quarter (24%) of survey respondents said they already own a smartphone, up...

Nielsen China Forum China Ad Spending Growth Slows in Third Quarter

Chinese advertising spending in third quarter 2010 increased 3% compared to the previous quarter and 7% compared to year ago, reaching 175 billion RMB. This rate of increase, however, slowed considerably after showing double-digit increases in the previous two quarters. The slowdown can be...

Japan’s Online Industry Finally Breaks Out

Charles Buchwalter, Chairman and CEO, Nielsen Online Division, Japan While my 10 years of online marketing experience in the U.S. gives me an appreciation of several key industry trends, I am still a newcomer to Japan’s media and marketing world. But I have observed several significant...

Online Media in Japan Today

In the ever-changing market environment, online content and communications platforms play an increasingly significant role. Yet, the reality is, Internet use is unique based on the viewpoint of every user, depending on his/her demographic and psychographic attributes, lifestyles and online...

Mobile Internet More Popular in China than in U.S.

Shan Phillips, Vice President, Greater China, Telecom Practice, The Nielsen Company On the streets of Guangzhou, Harbin and Shanghai, the mobile phone has become ubiquitous.  Once the domain of the elite, it now seems that just about everybody has one.  Widespread ownership of mobiles is only a...

Three Screen Study Shows Many Chinese Homes Online While Watching TV

Recently, The Nielsen Company launched a pilot “Three Screen” study to provide China with its first ever audience insights across TV, Internet and Mobile phone platforms, to better understand how Chinese consumers use media. Select households in Shanghai were the first to be measured....