Kendra Peavy, VP, Global Communication, S’well, and Crystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen, recently sat down to talk about how brands, governments and communities can come together to give back the power to consumers and help them understand how they can make a big...
As the nature of what sustainability means continues to evolve across industries and sectors, consumer preferences grow increasingly more sophisticated in this space.
A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
A growing number of countries are implementing plastic bans and taxes, and while they may prove effective in reducing waste, how does it impact the retail landscape? Change is sweeping in and companies should plan now to avoid being caught off guard.
Consumers are using their spending power to effect the change they want to see. This isn’t a trend a company can side-step. No matter what market you’re in, connecting sustainability factors to how it impacts consumers is the key. There are some clear steps companies can take to be successful.
This global report on sustainability looks at the forces of change moving this mega trend forward: environmental challenges, increasing consumer demand, and how governments and corporations are responding more aggressively.
Find the biggest growth opportunities in sustainability and the differences across markets. Consumers in emerging markets are demanding a strong corporate response and in developed markets, consumers are becoming increasingly sensitive to sustainability claims.
Companies around the world are becoming more proactive in their sustainability approach and marketing. It’s not just consumers leading the way to sustainability, but companies are using their influence to lead consumers to sustainability as well.
There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.
Whether it’s incorporating sustainable production methods into their supply chain or ensuring it’s easy to recycle a product at the end of its life cycle, there’s a wide range of sustainability growth opportunities that brands can capitalize on.