Insights

A Conversation with Time Warner’s Jeff Bewkes

“Digital is good for TV,” said Time Warner Chairman and Chief Executive Officer Jeff Bewkes at The Nielsen Company’s Consumer 360 conference today. “TV is not only not dead, but it’s one of the fastest growing businesses. Ratings, time spent and viewership are all up.” In...

Busting the Cord-Cutting Myth Video in the Interactive Age

There’s a growing belief that TV “cord cutting” – when consumers reduce the amount of time they watch TV or drop their digital TV subscriptions altogether and move to viewing video online – is gaining traction. But that myth was busted today at Nielsen’s Consumer 360 conference,...

How Teens Watch The Future (of Media) is in Their Hands

In the U.S., young people’s media usage is markedly different from that of older generations but is likely to converge with their elders as they themselves grow older, according to Nielsen SVP of Consumer Insights Dounia Turrill at today’s Consumer 360 conference in Las Vegas. 12-24 year olds...

Friending The Social Consumer

With a focus on how brands can listen and learn, Pete Blackshaw (@pblackshaw), EVP of Digital Strategic Services for Nielsen led a Consumer 360 insight session on the rapidly changing social media landscape (“some of these slides should have been updated even this morning,” Pete...

Facebook’s Sandberg Brands Can Be Social Too

The world now knows a little more about Sheryl Sandberg, Facebook’s charismatic Chief Operating Officer. She runs in Nike shoes, wears Covergirl mascara and her kids eat Cheerios. Sandberg delivered a personal glimpse into her own association with brands and communities as she delivered a keynote...

ESPN’s Bodenheimer on the Three Screen Opportunity

At the Nielsen Consumer 360 client event in Las Vegas, Nevada, George Bodenheimer, President ESPN, Inc. sat down with Susan Whiting, Vice Chair and Executive Vice President at the Nielsen Company to discuss the role of three screens, TV, Online and Mobile to ESPN in the evolving media landscape....

Consumer 360 Interview Univision’s Joe Uva

As a preview to his presentation at this year’s Consumer 360 conference, Joe Uva, CEO of Univision Communications, discussed the diversity and the growing influence of the Hispanic market. “Latinos are finally starting to exercise their scale,” said Uva. “Whether...