Insights

Embracing the Era of Deep, Small Data

For much of the big data era, businesses have held the power. With immense grassroots advocacy and legislation such as the EU’s GDPR and the California Consumer Privacy Act, the pendulum of power has swung toward consumers.

The True Magic of Data Science

While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don’t understand the workings of data science.

From Great Panels Come Great Insights

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...

Combating the Long Tail with Data Science

You don't have to look far to see rapidly growing or already mature 'disruptors' in retail and manufacturing, but the long tail of market disruption goes way beyond that in today's age of consumer disloyalty.