At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Fifty-four percent of Spanish language TV campaigns perform in line with or ahead of English language campaigns. But while many Spanish-language ads perform in line with market averages, there’s plenty of room for improvement.
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.
For football and non-football fans alike, the ad competition for consumers’ hearts and minds shares center stage with the game on the field during Super Bowl Sunday. So what makes some ads more socially captivating than others?
In a recent analysis, 37% of digital campaign ads in Canada didn’t resonate with their audience. In other words, more than one in three campaigns failed to drive any brand lift in consumer awareness, favorability or intent among consumers who saw them. Why is that?
A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.
To understand if a recent programmatic campaign was meeting its goal of driving brand awareness, Hipmunk leveraged Nielsen Digital Brand Effect to measure the impact.
Kiip, a mobile reward-based network, recently used Nielsen Digital Brand Effect to measure the brand lift of a series of in-app ad campaigns.
As the New Year approaches, many marketers are thinking about boosting their native ad spend as a means to connect with consumers within their own environment. That said, they still want to know if their messaging efforts are making an impact.
To execute a recent native ad campaign, Pergo teamed up with TripleLift to communicate its brand message by integrating their advertising content within a site’s endemic experience. Together, they turned to Nielsen to further the impact of their efforts against the primary marketing...
A lot can be said about being in the right place at the right time, and a recent Nielsen study found that common axiom is especially true when it comes to advertising effectiveness.